How Pascha Chocolate lunched a new shopping expereicen in less than 30 days, right before Black Friday

NEAT ECOMMERCE, was tasked by Pascha Chocolate, an organic, plant-based, low-sugar chocolate products company, to migrate to a new Shopify theme in less than 30 days, in time for Black Friday.

To respond to Pascha Chocolate's needs and the limited time and budget, we customized a certified Shopify theme to match their branding and business requirements. Ultimately, we delivered the project on time and on budget with a redesigned experience that increased sales and average order value by 15% and uplifted 20% in return customers.


In order to successfully complete the migration to a new Shopify theme for Pascha Chocolate within the tight timeframe of 30 days, NEAT ECOMMERCE had to utilize efficient strategies and utilize their expertise in Shopify development. This article will delve deeper into the challenges faced, the steps taken, and the positive outcomes achieved during this project.

When Pascha Chocolate approached NEAT ECOMMERCE with their requirement to migrate to a new Shopify theme in time for Black Friday, it was clear that time was of the essence. Black Friday is a significant sales event for many businesses, and missing out on this opportunity could result in substantial losses.

To meet the needs of Pascha Chocolate while working within the constraints of time and budget, NEAT ECOMMERCE proposed customizing a pre-existing certified Shopify theme. This approach allowed for quicker development and reduced costs compared to building a theme from scratch. By taking this route, NEAT ECOMMERCE was able to allocate more resources towards customizing the theme to align with Pascha Chocolate's branding and business requirements.

The first step in the process was to thoroughly understand Pascha Chocolate's branding and their target audience. NEAT ECOMMERCE worked closely with the Pascha Chocolate team to identify their unique selling points, their customer personas, and the overall tone and aesthetics that would best represent their brand. This involved in-depth discussions and brainstorming sessions to ensure that the final design would convey the essence of Pascha Chocolate and resonate with their target customers.

With the design direction finalized, NEAT ECOMMERCE began implementing the necessary customizations to the Shopify theme. This involved modifying the layout, color scheme, typography, and imagery to reflect Pascha Chocolate's brand identity. Special attention was paid to creating a user-friendly and intuitive navigation system, ensuring that customers could easily find the products they were looking for. Additionally, NEAT ECOMMERCE integrated various Shopify apps and custom solutions to enhance the functionality of the online store and streamline the purchasing process.

Throughout the development process, NEAT ECOMMERCE worked closely with the Pascha Chocolate team to gather feedback and make iterative improvements to the design. This collaborative approach ensured that the final result exceeded expectations and aligned perfectly with Pascha Chocolate's vision.

The migration to the new Shopify theme was successfully completed within the designated timeframe, allowing Pascha Chocolate to capitalize on the Black Friday sales rush. The redesigned experience proved to be a game-changer for the company, with notable improvements seen in key performance metrics. Sales increased by 15%, and the average order value also saw a significant uplift. Furthermore, the revamped website attracted 20% more repeat customers, demonstrating the positive impact of the new design and improved user experience.

In conclusion, NEAT ECOMMERCE's ability to effectively customize a certified Shopify theme allowed Pascha Chocolate to meet their migration deadline and benefit from a redesigned website that drove sales growth. The collaborative approach, attention to detail, and adherence to Pascha Chocolate's brand identity were crucial factors in the success of this project. NEAT ECOMMERCE's expertise in e-commerce development, coupled with their commitment to delivering high-quality solutions on time and within budget, proved to be the ideal choice for Pascha Chocolate's needs.

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