SEO stands for Search Engine Optimization, it’s a subject that can be hard to understand at first but once you understand the basics, it's pretty simple.
SEO consists of improving the quality and quantity of traffic generated from organic search results (like Google Search).
The industry is full of content regarding what is SEO, here are our favourite resources: What Is SEO Marketing? from Shopify, and What is SEO? from the team at MOZ.
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