Basic
For simple e-commerce merchant with small product catalog, simple promotion and pure e-commerce features (i.e. email marketing, reviews, wishlist, size chart, etc.)

Medium
For medium to large omnichannel merchants with standard product catalog, promotions, shipping rule, some automation, third-party integrations and custom features (i.e. wishlist, loyalty program, ship to store, automated marketing, etc.)

Advanced
For large omnichannel merchants with extensive product catalog, complex promotions, shipping rules, automation, third-party integrations and custom features (i.e. gift registry, loyalty program, ship to store, content personalization, personalized products, automated marketing, etc.)